Step 1: Prepare the Dough
Combine the flour, strawberry powder, yeast, salt, and sugar in a stand mixer or a large bowl. Mix everything with a wooden spoon, then add the strawberry puree, whisked egg, and melted butter to the dry ingredients.
Knead the dough: Stir until the dough comes together into a shaggy mass. Take the mixing bowl to the mixer, attach the dough hook, and knead at a medium to low speed until smooth and elastic. The dough is ready when the dough pulls away from the sides of the bowl. If the dough is sticky and sticks to the sides of the bowl, add more flour, one tablespoon at a time, until the dough leaves the side of the bowl. This will take about 5-7 minutes. You can Knead the dough by hand, which will take about 7 – 10 minutes.
Let It Rise: Place the dough in a lightly oiled bowl and cover it with a damp cloth. Let it rest for about 10 minutes in a warm place while you make the filling.
Step 2: Make the Cinnamon Filling
Prepare the Cinnamon Sugar: Mix the brown sugar and cinnamon in a small bowl. Set aside.
Spread the Butter: Transfer the dough onto a lightly floured surface once the filling is ready. Roll it out into a 12x18-inch rectangle. Spread the softened butter evenly over the entire surface of the dough.
Add the Cinnamon Sugar: Sprinkle the cinnamon sugar mixture generously over the buttered dough, making sure it’s evenly distributed.
Step 3: Assemble the Rolls
Roll the Dough: Starting from one long edge, tightly roll the dough into a log. Pinch the seam to seal the roll.
Cut the Rolls: Using a sharp knife or dental floss, slice the roll into 12 equal pieces.
Place the Rolls in a Pan: Grease a 9x13-inch baking dish and arrange the rolls in the dish. Leave a little space between each roll to allow for rising. Cover with a kitchen towel and let them rise for another 60 - 90 minutes until they puff up.
Step 4: Bake the Rolls
Preheat the Oven: Preheat your oven to 350°F (180°C).
Bake the Rolls: Bake the rolls for 25-30 minutes or until golden brown on top. Check them by inserting a toothpick into the center of one; it should come out clean.
Step 5: Make the Glaze
Prepare the Glaze: In a medium bowl, using a handheld or stand mixer fitted with a paddle or whisk attachment beat the cream cheese at high speed until smooth and creamy. Add the butter and beat until smooth and combined, then beat in the confectioners' sugar and vanilla until combined. Spread the icing over the warm rolls using a knife or icing spatula and serve immediately. Step 6: Glaze the Rolls
Once the rolls are baked and slightly cooled, drizzle the glaze generously over the top. The glaze will soak into the warm rolls, adding flavor.